Americans are busy people. Early visitors to the Colonies marveled at how quickly Americans ate in their rush to get back to business. But there may now be a tiny crack in the über-achiever ethic. Sleepy Jones, an assortment of pajamas, underwear, and not-quite-ready-to wear for men and women, is designed just to promote relaxation.
The line is termed “Polite, quiet, maybe a little meek, slightly cheeky,” by Jon Caramanica, the New York Times’ Critical Shopper, who says, “These are clothes for relaxation, without the nasty burden of thrill.” The collection is billed as “a uniform you can wear in or outside the bedroom.”
These pj’s are also for those who do not become faint from sticker shock—upper end women’s pajamas can cost $348 for the top and a similar amount to acquire the pants. But those intrigued by real quality will find a chance to shop the line at more moderate prices at a seasonal pop-up store Sleepy Jones opened at Privet Lives, 13 East Shore Road in New Preston.
The pop-up store features several sets of pj’s in silk for $278 each for both top and bottom, but the rest of the collection is cotton or flannel sets that sell for $178 - $198 for the set. Also, some fun t-shirts even more reasonably priced.
On Saturday, from 2 to 5 PM, the store will hold a pajama party and shoppers brave enough to come in their own pajamas will enjoy 20 percent off any pair of Sleepy Jones Pajamas.
Sleepy Jones was established in 2013 by Andy Spade, Anthony Sperduti and Chad Buri. The three worked together for a number of years at Kate Spade, Jack Spade, and Partners and Spade. Their interests in the virtues of tinkering and pondering evolved into Sleepy Jones, a collection inspired by the lifestyles of artists.
“When we looked at the people we admire–artists, writers, designers, musicians–they didn’t work and create in suits and ties, yoga gear or any other fashion fetish,” they wrote in a statement on their website. “They wore what was comfortable, and sometimes little at all. Plimpton was known to roam the Paris Review office in boxers. Picasso churned out masterpieces in little more than shorts and a robe. They weren’t projecting themselves as businessmen or union workers. They were being their authentic, comfortable selves–and the comfort of being yourself is true style.”
Privet House & Privet Lives’ holiday shop hours are 11 AM-5:30PM, seven days a week; 860-868-1800.